More and more experts in development recognise that sustainable economic development needs to encourage the private sector as a key actor and to initiate programmes that recognise market potential. Some even specify “marketing”.
Ours is a market-driven solution to long-term poverty reduction. Its methodology is borrowed from successful businesses, so there is nothing risky about it. We call it IEMED™ –Integrated Export Marketing for Economic and Social Development.
The programme complements many if not most of your own objectives, and can provide a way of achieving them more rapidly and more sustainably.
By bringing the consumer in at the start of designing the project or the value chain, we bring in the possibility of profit at an early stage. That provides motivation to participants. It justifies evidence-based business plans to enable them eventually to raise their own funds. It creates the probability that the project will be self-sustaining.
The key is to link the profit to the goals of the project – and link guarantees of ethical standards to the brand and therefore to the profits.
Whether your objective is to improve national growth rates, or to support SMEs and producer cooperatives; to fight climate change or to improve agricultural practice; to preserve rural communities or to empower women – almost whatever your goal, we can probably complement your ideas with a market-driven approach that will make them self-sustaining and successful .
If your objective is to improve trade - well that’s almost our hottest topic!
How?
Write to us at info@thenationconsultancy.com, explain your particular interest, and we will tell you more!