The Nation Consultancy

The Nation Consultancy believes that effective nation branding is branding that boosts growth - and not merely sustainably, but in ways that then boost livelihoods and employment.

We look for the genuine competitive marketing advantage, and the foreign consumer groups that appreciate the advantages we find or create. And we then go on to implement the programmes on this basis. We tie that demand to equitable practices, cultural sustainability and SDGs.

Reshaping your international reputation.

This is a highly specialised use of marketing techniques and disciplines. Every country is special too, in a different way.  So, we don’t offer toolkits, nor standard solutions. But we do have a rigorous process we designed for ourselves.We offer consultancy solutions and implement programmes on this basis.

Integrating the development of export brands with skilled analysis of the most receptive foreign audiences is the vital first step towards measurable and durable results. But now, audiences can be segmented through social media with great precision, to find those most receptive to every aspect of the nation – its national policies, its arts, history, ethnic richness and culture.

And the same applies to regions, states, or any place; whatever the goal – export, inward investment, tourism, or of course, soft power.

We integrate all of them into a coherent and powerful image, based on fact.

We believe in ECONOMIC DEVELOPMENT FOR BIG RESULTS – measurable results. For example:

• More profitable export sales

• More, or more appropriate kinds of, tourists

• Measured GDP growth

• Sustainable jobs for the unskilled through to graduates

• Sustainable livelihoods for producers and SMEs

• Escape from the “middle-income” trap

• Mitigating the effect of the 'Dutch Disease'

• A balance of payments

and, crucially

• Bankable political capital

Branding is there to increase profits.

… so people can earn more for what they produce – and thereby escape poverty.

Our marketing strategies cover the whole supply chain – from raw material, through (very focused) capacity-building, to the shop shelf or the e-commerce website – and are designed to improve profits at every stage.

All our ideas are based on effective business principles. By integrating a branded export strategy with other policies, we can help generate inclusive, equitable growth domestically and greater respect for the nation – globally.

The OBJECTIVES of nation or state or city branding.

The reasons for wanting to brand your nation or state or city can be many. What is important is to set clear objectives. And to be equally clear about why those objectives matter. And how you will measure success.

Commercial Nation Branding

Competitive Advantage.
We don’t just generate substantial increases in export and export profitability. We do it to improve livelihoods, to increase employment, and generate social inclusion across the country. More…

Cultural Nation Branding

The cultural strengths of a nation can be a key element in the competitive advantage of its Brand. Turning these ancient cultural strengths into powerful modern expressions… More…

Political Nation Branding

Soft Power. Enhancing the soft power of a nation, targeting international institutions and opinion formers, helping a nation to align its political strengths and its political practices with international opinion.  Here we don’t just help governments – we help governments to help their peoples. More…

Destination Branding

The tourist image and experience affects not only tourism – it affects every other sector of the economy because it changes international perceptions, and does so subtly. It can have a direct influence on domestic national morale… More…

Financial Nation Branding

Attracting inward investment, and promoting the financial services in a country -are dramatically affected by international perceptions of the country. This is a mixture of the factual and emotional. More…

Nation Branding for positive impact on the nation’s prosperity